PROJECT REFERAL
Canalweb is a converging media player operating in the market for Digital Entertainment and Business Information. Canalweb's content focus is rich media or 'Broadband Content' that is distributed to viewers over the Internet Protocol. A core value proposition of Canalweb is the turn-key development of highly specialized channels for 'vertical' target audiences. Such vertical approach has allowed Canalweb to deliver in-depth information through each of the channels and create loyal channel audiences.
AmSoft Systems was engaged by Canalweb to revisit its technology infrastructure and strategies, design & develop a comprehensive Video Service Provisioning platform capable of integrated workflow management and supporting new interactive services.
The Solution Objectives:
- Increased Market Penetration : Through broadband and new interactive services.
- Increase life-cycle value of each viewer : Through improved service personalization and enhancement of the revenue models for existing services.
- Reduce cost of operations : Through increased efficiency in external content/commerce acquisition and in content/commerce (affiliation) management.
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ENVIRONMENT, PROTOCOL, TOOLS
- Narrow-cast & Multi-cast delivery
- Content Management, Digital Rights Management, PKI infrastructure
- Advertising Brokerage, Content Syndication, Advanced Billing solutions
- Template Management, enhanced EPG, Personalisation, Portal Services
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