PROJECT REFERAL

AmSoft Systems, along with Siemens, implemented a new economy paradigm - virtual communities based online banking solution based for Bank Austria, the largest bank in Austria. Bank Austria recognized that online banking solutions and catalogs are necessary but not sufficient to effectively engage existing customers or to attract new ones. AmSoft helped Bank Austria overcome this impediment by designing and authoring a banking solution based around communities, themes and targeted content that leverages the power of networking.

The solution objectives were:

• Improved customer satisfaction by providing community based services along with online banking solution
• Efficient Product promotion through targeting based on taxonomy matching
• Personalized content and services achieved through profile based personalization

The virtual-communities based banking solution centered on profiling the customers and allowing them to be part of one or more pre-defined communities. The segmentation of customers into communities helped Bank Austria target their products at the community level and further to individual customers based on their profile. A sophisticated matching engine based both on taxonomy matching and rules (business as well as individual customer rules) provided efficient targeting of themed content. To create a more fulfilling and engaging experience for customers, additional services like discussion groups, stock quotes, virtual banking agents and 3-D VRML based chat were also incorporated.

AmSoft partnered with Siemens SBC to deliver an end-to-end solution from needs analysis to architect the implementation. AmSoft program managed the customer interfaces, test and QA agency at Bank Austria while Siemens worked with the creative design agency and the deployment team.

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ENVIRONMENT, PROTOCOL, TOOLS

• Broadvision's One to One platform
• Cassieopia.
• BlackSun.
• BEA's WebLogic Application Server.

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