OVERVIEW

AmSoft has developed PULSE - an innovative tool for value-added market research. PULSE overcomes hurdles of traditional market research such as biased responses, peer pressure in focus groups and lack of continuous qualitative data capture by allowing the respondent / participant to express positive or negative feelings through movement of a joystick or a dial in synch with an audio or video program / advertising clip.

Reactions of respondents are polled several times a second and analysed instantly. Extent of feelings is stored as positive / negative numerical values and can be quickly collated across several sessions and locations. Responses and real-time analyses can be graphically overlaid on relevant audio or video sequences / segments and viewed according to respondent sub-categories or the aggregate response pattern of all participants.

PULSE has been extensively used by organisations such as Research International, Indian Market Research Bureau (IMRB), Hindustan Lever Limited (HLL - part of the Unilever Group), Synergy Productions and others. PULSE promotes objective research and enables qualitative data capture and analysis in varied situations such as pre-testing of ads, pilots of TV serials, radio programs, speeches and presentations etc.

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KEY FEATURES

PULSE can be used in Questionnaire and Survey situations through customised Keypads, PDAs and Web-based modules. Portable, battery-powered and Notebook-configurable, it can be used for door-to-door surveys, field and rural projects, etc. Due to its unique concept, PULSE is not dependent on literacy levels of respondents, and allows quick and reliable data collection, collation and analysis.

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HIGHLIGHTS

• Adding value to Market Research PULSE from AmSoft adds significant value to Market Research in evaluation of Ads, TV / radio programs or any other audio or video material to be tested on a moment-to-moment basis as well as questionnaire based surveys.
• Flexible data capture options Online tracking with multiple data capture options. Credible / Efficient collection of data and their collation across various sessions / locations.
• Objective Analysis Multi-dimensional Analysis / Reporting and their Comparative reference with previous similar data.
• Ease of Use and minimal turnaround time Smart Analytical tool, which is interactive, and user friendly. Real Time capture and processing of responses for quick decision making helps in timely completion of projects.
• Investment Payback Perception insights facilitate proactive adaptation of TV / Radio programs / Advertisements. Proactive action allows optimization of available budgetary resources.

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