OVERVIEW

The CRP Solution from AmSoft will help you control and distribute your content securely, and also make it easier for your distributors to offer flexible content bundles - individual items of media, such as songs or books or movies, and putting them together in new combinations to create secure products for sale or redistribution. The many benefits of the CRP model include:

Expand your Distribution Become a virtual P2P by supplying secure content bundles to a wide variety of online businesses and increase sales using the CRP model.Deploy Multiple Times With AmSofts CRP solution, you can deploy your content multiple times in flexible, dynamic bundles thereby deploying the same content multiple times in different avatars. Customised Content Bundles of songs, movies and chosen tracks are more attractive than an album alone when the users create the bundles themselves. Sell Multimedia Content, let your consumers create bundles of video, audio and text. A CRP solution can mix all types of media products to create new bundles -- a John Lennon video interview bundled with a Beatles single. New Business Models Support new ownership methods to complement the traditional pay-to-own market.

For example, try out the Subscriptions - payment of a flat monthly rate for unlimited access to music or Pay-per-Listen models. Dynamic Pricing Encourage dynamic pricing such as time-sensitive promotions or offer a discount to previous buyers of a U2 single to be offered an exclusive early download of their new album.
Market Trends

An explosion in digital content that can be downloaded is at hand, but Media companies find themselves in a trap. On one hand, they want to leverage exciting new distribution opportunities possible with the Internet. On the other, they want to maintain control over their content, hoping to prevent piracy and unauthorized use.

However, Digital security or rights management can only reduce and not stop theft of content on the Internet, nor can lawsuits. Owners of digital content -- music, books, and movies should, therefore, consider selling content as a dynamic Bundle (with other retail products) through new solutions, business models and services, and not just lock up their assets. Content owners wish that Digital Rights Management (DRM) were the panacea to solve all their problems.However, DRM would not solve the file sharing problem because the basic demand that a P2P like Napster satisfies - flexible and instant access to content - is universal and cannot be stopped, only fulfilled.

Similarly , DRM does not address the piracy problem no matter how secure the lock. This is because digital content must be consumed as Analog, and that can always be captured, recorded, or scanned although at a lower quality. For example, music will come out of speakers, movies from a screen, and books printed on a page. It only takes one person to buy or break the security and then capture the analog form to share it on the Internet or pirate. As the success of MP3 music has demonstrated, free content, even at lower quality, can result in changing consumer behaviour. To conclude , while DRM is necessary, it is not sufficient to win in the new media marketplace.
Analyzing Issues

The emergence of peer-to-peer file sharing as an alternative channel to retail digital distribution makes media companies insecure as they fear that they will lose control over their content. These concerns will force entertainment brands get into complex third-party arrangements but lack of online distribution standards could lead to confusing offerings for retailers.

The Repackaging will redefine the media industry and unlock the market. Instant, flexible access is what consumers want, and P2P provides it. Entertainment companies have no choice but to deal with it as P2P technology is unstoppable and laws can not stop file sharing either. The solution is a new middleman - the CRP (Content Repackager) -that combines secure delivery and innovative bundling. CRP-based content companies will become hubs for content download and change the complex third-party business models by enabling a flexible supply chain for content.

The content publishers should embrace CRPs as a flexible and efficient distribution solution as Power consumers with time to select will create dynamic content bundles through CRP enabled online services, while mainstream consumers will be satisfied by the pre-bundled content that CRPs deliver through traditional retailers. In other words, CRPs will control online distribution and the content supply chain will become flexible and change fundamentally.
Imperative Action

What should content companies do about distribution? When customers demand content access and control that a P2P is delivering for free, it is hard to make money by restricting distribution. Instead, take P2P head-on by enabling as many distribution partners as possible, and let them repackage your content.

Adopt a CRP based distribution solution to start offering merchandising services to a partner distributor - retailers of physical products who will bundle your content with their offerings because a consumer is a consumer whether he is buying Beatles or Surf. By incorporating Dynamic Bundling, DRM and Micro-payments into their services, Content owners must become a CRP rather than continuing to sign separate deals for security and content management. This will also allow you to focus on your core competence -content and artist development- while letting retailers and repackagers satisfy dynamic consumer demands.

Evolve new business models and let your new distributors create new Product Bundles.By enabling different distributors to sell the same content through subscription, pay-to-own, pay-per-use, and ad-supported models, you can effectively outperform the P2P. This also means doing away with todays static one-price-fits-all model as the CRP enabled free flow of content will drive prices to vary in different contexts, through different business models. A CRP solution from AmSoft is available today for deployment.

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KEY FEATURES

Adopt a CRP based distribution solution to start offering merchandising services to a partner distributor - retailers of physical products who will bundle your content with their offerings because a consumer is a consumer whether he is buying Beatles or Surf. By incorporating Dynamic Bundling, DRM and Micro-payments into their services, Content owners must become a CRP rather than continuing to sign separate deals for security and content management. This will also allow you to focus on your core competence -content and artist development- while letting retailers and repackagers satisfy dynamic consumer demands.

Evolve new business models and let your new distributors create new Product Bundles.By enabling different distributors to sell the same content through subscription, pay-to-own, pay-per-use, and ad-supported models, you can effectively outperform the P2P. This also means doing away with todays static one-price-fits-all model as the CRP enabled free flow of content will drive prices to vary in different contexts, through different business models. A CRP solution from AmSoft is available today for deployment

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HIGHLIGHTS

A query by an online consumer directly or via a partner is first handled by the Search and Targeting component that establishes the context of the content request using the Profiling and Partnering Service. Once the context is known and search space established, meta-data for targeted content is returned by the Dynamic Bundling component to enable the consumer create a dynamic bundle of digital content (with selected retail products). The content in the accepted bundled is then priced by the Dynamic Pricing agent using the Rights Clearing and Management Service (uses DRML/CRML) and the bundle offered to the consumer. If bought, the Micro Billing agent requests the Micro Payments service to take over the session to collect the transaction with the consumer or with the partner and upon settlement, the content is trans-coded in the chosen delivery format, repackaged using the Bundling and Repackaging Service, wrapped with a security layer and returned to the Secure Delivery agent for online delivery.

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