Web Services based virtual joint ventures (for example a travel aggregator such as Expedia) and Collaborative Portals are dominating the enterprise information technology landscape.

The opportunities that SOA or the Virtual Enterprise presents for business growth and operational efficiency are extraordinary. But these opportunities are matched by the equally extraordinary challenges presented in operating openly yet securely across a potentially infinite number of systems.

How does one simultaneously open and protect systems equally effectively? Without this balance between accessibility and security, the SOA enterprise cannot achieve its full potential. Specifically, there are three overwhelming challenges:

• Interoperability of disparate applications, processes, and people without physical integration
• Sharing with Security, Usage and Compliance Controls in an open environment, a distributed data and service sharing network
• Providing highly personalized user experience that leverages profile and other meta data such as user intent without breach of privacy

Identity Technology is at the core of solving these problems and making a SOA enterprise functional. Identity management has become a critical requirement for every enterprise and the quality of your network identity technology can determine the value of your Web services and business network.

AmSoft provides an Identity Framework that is uniquely suited to meeting the challenges of the SOA enterprise or the virtual, agile enterprise by leveraging open, public domain standards such as XRI, XDI and Liberty Alliance . AmSoft offers a highly innovative set of solutions and products (like ProIdentity) to support the SOA federation model for inter-enterprise environments and their heterogeneous technology platforms. And, AmSoft helps you customize this suite rapidly using its proven How to Solve IT Methodology.